
REVISED EDITION 



Copyright 1909, 
By W. A. THOMPSON 



REVISED EDITION 

Copyright 1914, 

By W. A. THOMPSON 





360 






d 





Druggists and Dispensers 

Practical Show Card Instructor 

REVISED EDITION 

Published by W. A. THOMPSON, 
Pontiac, Michigan, U.S.A. 



CONTENTS: 

How to Practice, Materials, etc 3, 4 

Elementary Exercise, Marking Pen 5 

Marking Pen Alphabets, Different Styles 6, 7. 14, 15, 20, 21, 22, 23, 28, 29 

Marking Pen Show Card Copies.... 8, 9, 10, 11, 12, 13. 16. 17, 18, 19, 24, 25, 26, 27, 30, 31, 32, 33 

Soennecken Pen Lettering, Show Card Copies, etc 34, 43 

Automatic Shading Pen Lettering 44, 49 

Brush Lettering Instruction 50, 52 

Gothic Italic Alphabet and Exercises (Brush) 53, 55 

Light Line Brush Stroke, Show Card Copies, etc 56, 59 

Egyptian Alphabet (BrushV with Show Card Illustrations 60, 65 

Single Stroke Block, with Show Card Illustrations 66, 71 

Show Card Roman (Brush) with Show Card Illustrations 72, 89 

Modified Roman (Brush) with Exercises and Card Copies 90, 93 

Semi-Script (Brush) with Show Card Illustrations 94, 99 

Old English (Brush) with Show Card Illustrations 100, 105 

Snow Capped Alphabet with Show Card Illustrations 106, 109 

Brush Alphabets, Shading, Figures, etc 110, 119 

Show Card Copies 120, 121 

Border Outlines, Scroll Designs, Air Brush Effect, etc 122, 129 



icf^/^jy^ 



PREFACE 

THE OBJECT of this treatise is to give a practical course of instruction in lettering and designing 
necessary for making all styles of show cards and price tickets required by the up-to-date 
Druggist and Soda Fountain Dispenser. The New and Revised Edition contains thirty-two 
additional pages to that of the former edition The exercises and alphabets are fully illustrated 
and presented in simple form, showing the make-up of different letters and figures by combining 
vertical, horizontal, oblique and curved lines. In addition to a full variety of practical alphabets and 
exercises, a large number of business-bringing show cards are reproduced which will enable any one 
of ordinary ability to make attractive card signs in spare time that will increase business. 

The making of rapid and neat show cards by the aid of this book will be found a simple matter, 
even for those without the slightest previous experience or knowledge of lettering. The work of the 
entire book embodies the latest and most approved forms and methods for quick results, which will 
commend itself at once to business men and clerks of practical ideas, as being a Valuable Show Card 
Instructor. 



W. A. THOMPSON. 



Pontiac. Michigan. 1914. 

AUG 19 1914 

©CI.A379149 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 




MARKING PEN LETTERING 

How to Practice, Materials, etc. 



For the beginner in lettering a No. 1 Marking Pen is 
recommended, which throws a solid line )/% of an inch 
wide. The marking pen is a strong and perfect device 
for rapid and clean-cut lettering, and the use of these 
pens — different sizes, 1-16 to l / 2 inch wide — will enable 
the learner to acquire a substantial and easy method of 
rapid and uniform lettering. 

INKS — A good ink is very important for neat work. 
Common writing fluid is too thin to produce a deep color 
or brilliant letter. You need ink strong in color with 
enough Gum Arabic in it to be about the thickness of 
common syrup or varnish. This will keep it from flow- 
ing too freely. Should the ink become too thick and 
make broken work in your lettering, add a few drops of 
water and mix. Marking and Shading Inks on the mar- 
ket, made of good material and of proper consistency, 
will flow free, cut clean in lettering, and dry hard with 
gloss. See page 133. 

In practical work it is a decided advantage for the card 
writer to be enabled to make marking or shading inks as 
needed. So we give a simple and neat method as to how 
the student may make inks from the start by preparing 
the same at first cost. First take a package of 
"Thompson's Ink Powder" of the desired color (see 
page 135), and pour the contents into an ink bottle. Fill 
the same nearly full with warm water. This will "dis- 
solve the ink powder instantly and make an exceedingly 
strong solution. Now all that is necessary is to get a 
good Gum Arabic mucilage and color same by adding a 
few drops of the ink powder solution. Very little of the 
solution will produce a brilliant and deep color. If the 
ink should be too thin add a few pieces of Gum Arabic 




Figure 1 

about the size of a pea. Should the ink become too 
thick and make broken work in your lettering, add a few 
drops of water. Very little practice will overcome any 
difficulty in making and using this ink. For a neat and 
clean method it would be advisable to get six or eight 
wide-mouthed ounce bottles at a drug store, or any small 
and low set bottles that may be at hand. In this way 
one could have a full line of inks and color mucilage as 
needed. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



PRACTICE PAPER— Any paper of a smooth and firm 
surface will answer; wrapping paper of this quality will 
give good results. Don't use paper of a glazed surface. 
Cross ruled paper is recommended if you are a begin- 
ner. By this you have a guide in keeping the pen at the 
proper angle. 

CARE OF PENS — Before you commence place a 
glass upon your table containing about a half inch of 
water, then place the pens in this as in glass on table in 
Figure 1. This will keep them in good order for doing 
nice work. When a method of this kind is not used 
the pens are liable to get clogged, which is very vexing, 
as rough and broken letters is the result. 

USING INK — Never dip marking pens in ink. Figure 
2 shows a neat and quick method of inserting the ink in 
pen. Take a tooth pick, lead pencil, or small splinter of 
wood, dip same in bottle, then drop ink by this means 




Figure 2 

between blades of pen, one or two drops at a time. 

Don't overload your pen. For Marking and Shading 
Ink see page 133. 

HOW TO HOLD THE PEN— Observe Fig. 3 close- 
ly, take the pen in your hand and hold in an easy and 

natural way, as suggested in the illustration, see that the 




Figure 3 
nib of the pen is at an angle of about 45 degrees from 
the base line, and preserve this position in all marking 
and shading pen lettering. When you have caught the 
idea you have already learned one of the first essentials 
for rapid and ornamental lettering with an easy move- 
ment. 

HOW TO LETTER— Practice a few minutes with a 
dry pen, following the strokes or principles given in this 
number, then write copies of same on your practice pa- 
per. Before commencing the letter see that your pen 
throws a full and clear stroke. Have a small strip of 
paper at hand to make test strokes before beginning on 
any particular work. If you are careful a base line will 
be all that is necessary to preserve the proper position. 
Go slow, study the position and movement of the dif- 
ferent characters. In lettering always use downward 
pressure and only sufficient to make the ink flow. The 
pen should never be moved upward unless running edge- 
ways. Fine lines are made in this way by sliding the 
pen either up or down. 

CARDBOARD — Use common white cardboard, 4 or 6 
ply, for ordinary size cards. Cardboard of a moderately 
smooth or unglazed surface is the best to use for all 
styles of pen lettering. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Elementary Exercise. Marking Pen. 




Practice on the above exercises and hold the pen about 
the same angle as an ordinary lead pencil, see Fig. 3. 
Always keep the point at one angle in making straight 
lines and curves. The one position or angle of the pen 
holds good in all styles of pen lettering. See that the 



pen contains enough ink, — not too much. The pressure 
of pen should be enough to secure a full and even stroke. 
Note the form and make-up of the letters and practice 
carefully. For full alphabet see following pages. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Marking Pen Lettering. 





In the accompanying illutrations we present a very 
desirable alphabet for neat and rapid work. The size of 
letters may be varied according to the size of pen used. 
Any size of pen from 1-32 to a half inch wide can be 
used to good advantage. 



In lettering always use a downward pressure and only 
sufficient to make the ink flow. The small figures and 
arrows show the order in which each stroke is made and 
combined for a finished letter. In practice always aim 
to have the capital and small letters correspond in slant. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Lower Case Letters. 



mfo.cd@-.00h. 




1.M..01JI 




^Cll, 



UMWXi 




£>....£, A 




ft 



i£.,j£,M,m^M~M > ~,M^&&. 



The small arrows in above illustration show the di- 
rection of each stroke in the make up of different letters. 
When movement exercises are practiced the utmost 
pains should be taken to repeat them with precision, and 
each effort should be carefully looked over and studied 



to find the faults by comparison with the copy. 

For practice work use a No. 1 or Marking Pen, and 
make the letters larger than above copy. 

For Marking Pens, see page 132. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



Our way 
j)f handlin g 

Prescriptions 

Is trustworth y. 



Try a_ 

Chop Suey 

while you wait. 



The above cards were lettered with a marking pen at 
a good rate of speed and will give an idea of the style 
of work that all beginners may do with very little prac- 
tice. This class of work can be done very quickly when 



using the style of alphabet as given on pages 6 and 7. 
Always use black ink and white cardboard for small 
cards in this style of lettering. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 









Christmas 


Gift. 










Jill thats Latest 
all thats qood. 











^ Limited //umber 
but an unlimited 
value. 













Jin old -favorite 
at a new price. 








Original size of above cards, 5^x7 inches, which is 1-16 of full sheet of cardboard 22x28 inches. 



10 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 










Toilet and 
Manicure Sets. 

The nearest approach 
to Sterling Silver. 








When lettering ink is of the proper consistency it will 
flow free and make a solid and even stroke, full strength 
of color. Always see that your pens are in good work- 



ing order and be careful not to go faster than the work 
can be done well. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



11 



Show Card Copies 



Glass 
Pins 

/{em designs 
and hi ghest 
qualif y of 



workman sh 



£.. 



izenuine 



Glass 

absolutely flawh 



-/hfe the brilliont 
lu~f/v e qualed only 
Jn t/uit of the PLim.-nd 
tind fc" as clear at cr ystal. 





Leather 


Goods 


Curd 6ases. 
Bill Books. 
Hand 3ags. 
Toilet Sets, 
c/cwel Gases. 
Etc. Etc. 





The size of the letters may be varied by making the 
letters tall and slender or by making them low and ex- 
tended. Study and practice especially the form and 
make-up of each letter, then you will be in good position 



to vary the proportions of lettering and wording on either 
small or large cards and tickets. Original size of above 
cards 7x11 inches. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



Jirtistic in Mode/ 

Correct in construction . 
Perfect In finish. 



Unusual Individuali ty 
in design and finish . 



Mow is a good time to 
select that Christmas Gift 



Sxamine the beautiful 
desi gn, exclusive patterns 
and qualit y. 



For the best results in practice always see that your 
ink is thick enough to throw a full and even stroke 
without blurring and you will save time and do good 
work with ease. It's a common fault with most begin- 



ners to use ink that is too thin and in many cases this is 
the point where most students fail for the want of a 
little careful study in keeping lettering material in good 
working order. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 13 



Show Card Copies 



Hone y Comb Frapp e 



3ase 2?a// Spec/a/ 



Chocolate Nuf Sunclae 



Quite prominent Soda Fountain cards may be cut 3x14 tering and underlined with red ink will present a very- 

inches. A full sheet of cardboard 22x28 inches will cut neat appearance. 

14 cards of this size. White cardboard with black let- 



14 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Marking Pen Lettering 



L#^ii*B,c'(*G^&5, 




Al 




.iir.iH 



TUVWXV2.&5 




In the illustrations presented herewith the student will 
notice the letters are vertical instead of slanting style 
as given on pages 6 and 7. 

In practice study carefully the exercises given in the 
first line of both illustrations and see that you have the 
proper slant of pen from the base line. The small arrows 
show the order in which each stroke is made and com- 
bined for a finished letter. 

This alphabet may be made very rapidly and also have 



the appearance of being somewhat tasty, without extra 
effort, as the letters are formed by natural and rapid 
strokes of the pen. The size of the letters may be varied 
by making the letters tall and slender or by making them 
low and extended. Study and practice especially the 
form and make-up of each letter, then you will be in 
good position to vary the proportion of lettering and 
wording on either small or large cards and tickets. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



IS 



Lower Case Letters 



-/L ^/U r, n f c c, ce,ccd, 
St bed € fg 4 h i j k I m n 



^ 



q ip q r # i u v w g y &, &, 



The lower case letters given in the above illustration 
will be found interesting, as a few simple strokes make 
up the full set. For the best results in practice always 
see that your ink is thick enough to throw a full and 
even stroke without blurring and you will save time and 



do good work with ease. It's a common fault with most 
beginners to use ink that is too thin and in many cases 
this is the point where most all students fail for the want 
of a little careful study in keeping lettering material in 
good working order. 



16 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



Usef ul 
Articles 



For 

Household 

Meeds. 



On wei days, 
md oiher clays 
tele phone us your 
JDrug wanfs, 
—We Deliver. 



Spacing of the composition in general show card work 
is very important, as the force of the message of the 
card is largely due to its arrangement. Try to bring 



out the headline or important part of the card very 
strongly, and the balance in neat and compact order. 





DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 


17 




Show Card Copies 






Have tiou re cent In examined 
our Show £ascs ? 






• 






We never fail to please those 
who want the beet. 












Entire Satisfaction to each 
and everu customer. 





Study on the component parts of the letters and the different strokes in relation to their make-up will always lead 
to rapid advancement for the energetic student. 



18 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



American 
Cordial 



3 



anana 



3on Ton 



Caroline 



.Bouqucf 



Ha t) Stack 

Surtctzve 



Practice on lettering about one inch high — that is, the 
capital letters one inch and the small letters, such as a, 
e, c, o, etc., about five-eighths of an inch high. The tall 



letters, k and 1, are the same height as the capital let- 
ters, as indicated in above copies. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 19 



Show Card Copies 



Hoi Chocolate 



Shcrr 


-H- 


5 


unclae 




The main thing is careful practice and close observation. Practice on familiar words, names, etc., and concen- 
trate your mind on the subject. Study form, spacing and proportion. 



20 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Marking Pen Lettering 




This alphabet was made with a No. 1 Marking Pen, 
which makes a solid line or stroke % of an inch wide. 
For freedom in practice the letters should be made about 
an inch high with an easy movement. Always hold the 
pen so that point or blades slant at one angle from base 
line of lettering. Note the slant of pen point in begin- 



ning the first stroke of letter A, which is on the base 
line. The one position of the pen holds good in form- 
ing all the letters of this alphabet. The small arrows 
indicate the direction of each stroke in the make-up of 
each letter. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 21 

Lower Case Letters 



Practice carefully on "I" stroke and ovals of "o". use of large or small marking pens, which run from 

Always hold the pen so that the blades will retain the' 1-32 to JX inch wide. Spacing should be determined by 

same slant. The size of letters may be varied by the the form of the letters. 



II 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Marking Pen Lettering. Shaded 




dKem^o 






Pen Lettering with Marking Pens and shaded to the 
left with a plain pen. as shown in the accompanying il- 
lustration, will enable any one to make an endless variety 



of neat show cards. On white cards make the letters in 
black and shade with light green or red. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



25 



Lower Case Letters. Shaded 







a b c 
t j k I 

£?en £eticr\ 



nop 





z 




Most all colors of ink for shading on white cardboard will produce a neat effect, as plain pens make a flat tint 
stroke about half the depth of color of ink used. 



24 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Marking Pen. Show Card Copies. 



^aric i) 




fatiorterii 

and 




Scho ol 
Sup plies 




(goods 

imported 
and 



3)om£sf ic . 



White cardboard with letters in black and shaded with 
grass green ink will present a very neat effect in this 
style of lettering. Lettering done with a No. 2 and No. 3 



Marking Pen should be shaded with a No. 1 Plain Pen. 
Lettering 'with a No. 1 Marking Pen should be shaded 
with a No. Plain Pen. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Marking Pen. Show Card Copies 



25 




Itic Carry 
a full line of . 

Photographers 
Supplies 

-both amateur and 
professional,. 



Cct lis 



do y our 

ffinish in c|, 

JUl work 
Guaranteed 



Colored cardboard known as "Railroad" can be had in 
several shades and has a fine surface for all styles of pen 
or brush lettering. The cost of "Railroad" is about the 



same as that of common white stock. Very effective 
work can be made with colored cardboard by using black 
and white inks — black lettering and shaded with white. 



26 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



Cat 
Glass 



Cut from fhe. 
solid Man^k ,- not 
pressed or fig ured. 




Odd site and piece? 
jit one fourth less 
item regular prices. 



The lettering on above cards was done with two sizes 
of Marking Pens — Nos. 1 and 2. The white shading of 



letters may be done with a No. Marking Pen, or No. 2 
Soennecken Pen. For white ink. see page 134. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



27 



Show Card Copies 



Special 


Chocolate Sundae. 



4 2l*i have your yauontc flavor . 

u Sa y u?hai you like '' 



■■■ 




<£or _a £Rcal J^p pciizin q Drink 

5rt) Our ffiiuM iff-me-up. 



In shaded lettering of this style on white cardboard, 
there is no end to the variety of colors and tints that 
may be used and at the same time at a trifling cost. 



Lettering in black may be shaded with delicate tints in 
grass green, pink, etc. 



28 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Marking Pen Lettering 




In this stylo of lettering, hold the marking pen at the 
same angle or postion as that used in Ordinary pen let- 
tering. All the letters are formed by natural and free- 
hand pen strokes. In practice with a No. 1 Marking 
Pen, do not make the letters over one inch high, and 
aim to keep pen and ink in good working order, so that 



the letters will 1 e full and clean cut. 

In shading letters of this style on white cardboard, 
most any color of ink can lie used to good advantage., as 
the flat tint stroke made by a plain pen is about half the 
depth of the color of ink used. Grass Green ink will 
make a very pretty shade. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



29 



Marking Pen, Lower Case 




In lower case lettering, practice on stroke of letter 
"1". also left and right curve strokes of letter "o". 
When an easy control of the pen has been acquired, 



these simple strokes may be combined in the make-up 
of most all the letters in this alphabet. 



30 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 





Chocolate 
Sundae 



Is a Winner. 
Try one , lOt 




In general show card lettering don't use extra large 
cards with the idea that size will give them prominence. 
Try to bring out strong and compact lettering; on small 
and medium cards. 

Lettering in black with a No. 1 Marking; Pen on white 



cardboard may be shaded with a No. Plain Pen with 
Grass Green ink. Black lettering on colored cardboard 
with a No. 1 Marking Pen may lie shaded with a No. 
Marking Pen with white ink. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



31 



Show Card Copies 




Lime Juice and Pepgm 




Careful study of the component parts of different letters that are similar to each other will aid the student to make 
rapid progress and also enable him to criticize his own work on weak points. 



32 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 





Try Our 

Fresh Home Made 

Candi 






For show cards, use white or colored cardboard, 4. 6 
or 8 ply. For small cards, 4 ply will give good results. 
Six or eight ply should be used for large card signs, so 
they will stand up and retain their shape when in use. 
Full size sheets are 22x28 inches, both in white and 
colored stock. These sheets are usually cut into the 



following sizes: Half sheets, 14x22 inches; quarter sheet, 
11x14 inches; eighth sheet, 7x11 inches; sixteenth sheet, 
.i'.-xS'/j inches. 

These are all good sizes for show cards and allow the 
full sheet to be cut up without waste. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



3i 



Show Card Copies 




My Lad yg Favorite 



In practice always have a definite object in view. 
Every time a letter has been carelessly repeated incor- 
rect, a movement backward has been started. This is a 



fact not sufficiently appreciated by the student in ele- 
mentary practice. 



34 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



SOENNECKEN PEN LETTERING 



Soennecken Pens enable the card writer to make many 
styles of lettering and figures for price tickets in a neat, 
compact and artistic manner. The following illustra- 
tion shows the different sizes in which these pens are 
made. 



For Soennecken Pen lettering, common writing fluid is 
too thin. You need an ink with enough body to it to 
produce a deep, solid color. For lettering ink see page 
134. This ink will produce lettering in full strength of 
color desired, on white or colored cardboard. 




I I I I I 



For general card work, pens from No. 1 to No. 3 are 
i mended, but smaller sizes of pens can be used to 



good advantage for cards and tickets to be used in con- 
nection with show cases, etc. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



35 



Soennecken Pen Lettering Exercises 




I,BH, 

L XQ.o.q,X£, L O O, 

aaa, I t>bcci, I EH; 



For the best results in practice, use top and bottom 
lines on your practice paper, which will enable one to 
keep the lettering uniform in height. The small letters, 
such as a, c, e, etc., should be about two-thirds as tall as 



b, h, 1, etc., which are the same height as the capital let- 
ters. Study the form of all letters given in the illustra- 
tion. In lettering keep the entire point of pen flat on 
practice paper or cardboard. 



36 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Soennecken Pen Lettering 



ABC D E EG 



hizkimbd 
pq rstqaz 

::.:w.x:y:z.,.:.&c..: 



In practice on Soennecken Pen lettering similar to the 

style given herewith, use a No. 2 pen and make the 
letters about .' 4 of an inch high. L"se top and bottom 
rule lines on your practice paper, which will enabli jrou 
to keep the letters uniform in height. These letter^ were 



free-hand, with more attention to speed and prac- 
tical w..rk in plain show card lettering, than to the care- 
mi form and accurate finish of each letter in detail. The 
main object is to present something easy to read and 
quick to make. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



37 



Soennecken Pen Lettering. Lower Case 



ahcdefg^h 

ij:vk;l:na"::ra'.jo.:px[:::rr: 

•s■;t.:u■.■.v;.^^::x:57...2:'...•..'. 



Hold the pen in a natural way. as in ordinary writing, 
ami be careful not to dip too much ink at a time. For 
practice use base and top lines for a guide and make the 
small letters about two-thirds as tall as capital letters. 



The lower line in above illustration shows the method 
of forming letters in single or double strokes. For 
Soennecken Pens, see page 134. 



38 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Soennecken Pen Lettering. Show Card Copies 



Service \oni , after 
the price js forgotten. 



Please her 
with a. Ri_rv£,_ 



Hundreds of charmin g 
desi gns are here. 



Tested , 
adjusted and. 
g uaranteed accurate. 



We fit Eyes 
with proper Glasses. 



v# 



ojj£ 



O ptical 
Department 



Tell us 

your needs. 
- maybe m can hel p you. 



Graduations 
Gifts. 



Variet y in ever y thin g; 
but q uality . 



Show cards in Soennecken pen lettering can be made small and compact and yet be very prominent in reading qualities. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



39 



Soennecken Pen Lettering 



Jf we please yon 
tell others - If we 
don't, tell us. 



Best There Is. 



Thats the certaint y to 
customers in our store. 



.you to buy elsewhere 




it here, tell us 



what you want 



Not made simply to sell , 
but made to surel y 




Colored cardboard, or the use of cover stock (used 
for catalogue covers, etc.) in a variety of shades can be 



used to good advantage when lettered with white ink. 
For neat effect the cards should be of uniform size. 



40 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Soennecken Pen Lettering Exercise, Shading Pen 




Soennecken Pen lettering as presented herewith may 
be shaded in colors of various tints. For practice try 



black letters and shade with white, or white letters 
shaded with black, on colored paper or cardboard. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



41 



Soennecken Pen Lettering. Show Card Copies 




That Resists Wear 



Genuine 




Cut Glass 

-deep cutting and 
Diamond Sparkle . 




Imported and Domestic 




The lettering on above show cards represents the work 
of Soennecken Pens. Very neat, compact and readable 
cards can be done in this way; in fact, with a little prac- 
tice in pen lettering, cards 7x11 inches can be made 



prominent and well balanced with the same wording that 
is usually put on half or full sheet cards by many who 
use the brush only. 



42 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Price Tickets. Soennecken Pen. 




2Sr 



75* *l m #1622 

*30. *1¥~ 



25*1 50+ +15. 22 ♦!?» *3?-e +22. 



♦lr 9 10 + 

"#2 5fl 



Guaranteed 



insy iB 



Solid Gold. 



1 FOO 




Odd and peculiar shapes can be cut from white and 
colored cardboard very rapidly, and when nicely fin- 
ished are sure to attract attention. For method of cut- 
ting the different designs, see page 122. 



Generally, it is better to adopt one size and style of 
price ticket each time, so as to have everything neat and 
effective. Use either white cardboard and black ink, or 
colored cardboard with white ink. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



43 



Price Tickets. Soennecken Pen Work. 



/so /*/j?s 




*S 25 



90* 




P^J ^0& BS| 




Price tickets of above style may be made with black or 
colored cardboard. The size may be varied from half 



inch wide and one inch long to larger sizes, as desired. 
The smaller sizes are generally used in show cases. 



44 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Automatic Shading Pen Lettering 

In this number we have a good, practical alphabet for 
the Automatic Shading Pen. To combine the shade or 
flat tint in this style of lettering, careful study in the 
construction or make-up of each letter is very important, 
as success in shading pen lettering depends almost en- 
tirely upon a definite knowledge of how and when each 
part of stroke of the letter is made and connected. 

Practice carefully on vertical strokes and always try to 
keep your work compact — not too large in beginning. 
Get a definite idea of the strokes of the letters you in- 
tend to make before beginning. Put the pen on the 



paper or cardboard before starting the movement and 
stop the movement before or as you raise the pen. 

In beginning the first stroke of letter A (large letters) 
draw the pen downward the length of the letter (about 
one inch), next add cross-bar just below the center, then 
place pen at top or beginning of first stroke and draw 
horizontal stroke about half length of cross-bar and run 
slanting stroke to the base line — see Alphabet next page. 
Note the construction of letters in first line of this illus- 
tration. For practice use a No. 4 or 5 Shading Pen. 

When you have mastered the work of this and former 
numbers you will be able to do very creditable work in 
either styles of lettering, such as German Text, Old 
English, etc. 



^LLt^K^m^, <&&..& 




<m 




DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



45 




.V- 








y 



Ornamental Designs, Etc., for Automatic Shading and Marking Pen Work. 



CORNER PIECES— Notice the construction of the 
first corner piece given in illustration, next page. 

It is simply made up of one simple oval stroke. In 
beginning make first stroke of small o for beginning of 
corner, then finish with strokes as shown in illustration. 
A very neat border can be made by a continuation of 
this one stroke. The size of this border or center piece 
may be varied according to the size of pen used. Shading 
pens are of different sizes, from 1-16 to % inch wide. 
See page 132. 

The second corner piece is similar in construction and 
make-up to that of No. 1, only the strokes are more 
precise in movement and require considerable practice to 
make parts uniform. This second corner piece is one of 
the best movement drills that can be had to strengthen 
ease, accuracy and firmness of stroke in all styles of 
Automatic Shading Pen Lettering. 

The third corner piece and following border outlines 
can be followed very easily. We present these illustra- 
tions simply to give an outline of this class of work. 
An endless variety of neat and pretty designs can be 
added by one after carefully practicing the copies here- 
with presented. 

WHEAT HEAD DESIGNS— Notice the make-up of 
small scroll. After you have made this, take another 
shading pen and insert a suitable color of shading ink in 
pen (generally a light brown or pea green) for the wheat 
heads. In preparing to make the wheat heads, first re- 
verse your pen so that it will make a mark opposite to 
that of general lettering — that is, the heavy line or color 
of stroke being upward, then place pen at small circle of 
scroll (see illustration") and run pen downward and finish 
with slight curve to the right, make four strokes of this 
kind, then begin above the scroll and run pen edgeways 
and upwards, and complete the fine lines in the direc- 
tion given in first outline, then finish as shown in second 
illustration. In finishing the wheat heads always begin 
at extreme point and work backward, enlarging a trifle 



at each stroke. In the last wheat design the broad flat 
tint stroke or background is made with a Non-Shading 
Pen. Quite a variety of neat scrolls, tinted backgrounds, 
etc., of various sizes can be rapidly made in this way 
and can be used in many ways for special work, such as 
book marks and Christmas cards, by inserting the name 
in place as shown in last outline in Plate on following 
page. 

GOLD LETTERING for fancy initials, can be quickly 
and accurately done with either Shading or Marking 
Pens, but with Shading Pens the ink must be in good 
working order to produce clean work. Very handsome 
lettering can be done by using purple shading ink, in 
fact, any suitable color can be used, if it is of the proper 
consistency. In this class of work, first do your letter- 
ing in the ordinary way, then in a few moments add 
Gold Bronze upon your paper or cardboard and draw 
or dust the. bronze over the lettering with a soft cloth 
or wad of cotton batting, or a clipping of plush, then 
when thoroughly dry dust off or wipe off superfluous 
bronze upon another sheet of clean paper so that you 
may use it again. Flitters, Diamond Dust, etc., may be 
applied in the same way with brush or lettering pencil. 
Mucilage alone is a good adhesive and quick in drying, 
and holds bronze or flitters securely with a high gloss. 
You will notice that the bronze does not adhere to the 
tint or shade of letter, as the ink of the shading dries al- 
most instantly after leaving the Shading Pen. In this 
way you have a gold letter with a purple or pink thick- 
ness or shade, which is governed by the color of the ink 
used. Flocks, Bronze and Metallics can be used with 
Marking Pens on curtain stuff or opaque cloth, in Bronze 
Lettering in various shades. When using flocks or 
bronzes always have your ink covered so as to keep 
them in good working order. 

For Gold and Flitter work a few drops of glycerine 
added to Shading or Marking Ink will be found an ad- 
vantage for clean-cut lettering, and have great adhesive 

qualities for Bronzes, Flitters, etc. 



' 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



47 




4R 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Automatic Shading Pen Lettering 



(Xoods 














dmdry 1 




AufrattltV 


wumvutw 
1 





Original size of above cards,— HOLIDAY GOODS. 
SUMMER JEWELRY, Etc.— was 4x7 inches. Card 



NEW STYLES, Etc., 8x10 inches. Any color of ink will 
show well on white cardboard in this style of work. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



49 



Automatic Shading Pen Lettering 



J0 . ^_ 

Inold **b Stiver 
_VVccbchd3 1 




twte rtw dazzling bnllutocy ' 
jf rtw UJtiitv 3r\HW3. 


-d*«*p cutting cuwt 



Original size of above cards was 5j/>xl4 inches. Let- 
tering of card, Gold and Silver Watches, was done with a 
No. 5 Shading Pen. Lettering of Cut Glass, with a No. 8 



Shading Pen, and following wording with a No. 4 Shad- 
ing Pen. 



so 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Brush Lettering 



How to Hold the Brush 



The brush or lettering pencil should be held similar to 
the manner of holding an ordinary pen or lead pencil, ex- 
cept that the brush must be held more upright. Free- 
dom in brush lettering is essential. For card work the 
arm should rest in a natural way upon the table or desk. 
This will allow it to roll on the fleshy part of the arm, 
below the elbow. If you are not certain just where to 
rest it, lay the hand flatly on the table, so that the elbSvi 
will be about even with the edge of the table, then raise 
the hand slightly, opening and closing the same will cause 
muscle to raise the arm. The muscle that raises the 
arm is used as a pivot for the arm to move or roll upon. 
By closely studying this you will have no trouble to se- 
cure a correct position. For small lettering, about one 
or two inches high, this position will be found very easy 
for rapid and easy work. In large lettering it is very 
often found an advantage to vary slightly from the abovi 
but in most cases this position will answer nicely for good 
work. See illustration for holding the lettering pencil. 
Pay particular attention to the directions given and fol- 
low closely as possible. 

The position at table or desk is the same as in pen 
lettering, see Figure 2. For practice paper use a good 
quality of Manila wrapping paper, not too heavy, but of 
a smooth and firm surface. 




The outlines given in exercise Page 53 are simple in 
construction and uniform in style. In this alphabet the 
advantage consists in that the letters are formed by na- 
tural and rapid strokes of the brush. It is a good idea 
to cultivate the hand to steadiness, also to get familiar 
with tin- working of the brush in compact form. The 
size of the letters may be varied by the use of small or 
large brushes. The proportion may also be varied by 
making the letters tall and slender (narrow) or by mak- 
ing them extended (wide and round I. Be sure to prac- 
tice on one size until you have it thoroughly mastered, 
then increase or decrease their size uniformly, in order 
that you may develop confidence in your ability to make 
each stroke in harmony, be the letters of any desired size. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



51 



BRUSHES 



The Card Writer should have a variety of brushes — four 
sizes of Red Sable Brushes. Many beginners make a 
mistake by using Camel's Hair Brushes, which do not 
have the required elasticity for good clean card lettering. 
Red Sable Brushes, Nos. 5, 7, 9 and 12. will give entire 
satisfaction in general show card lettering. These will 
throw a line from 1-16 t<> ?* of an inch wide. 

For a first-class Show Card Brush outfit see page 143. 

Careful practice, especially with the size of brush you 
like, will enable you to do neat and clean lettering, with 
little retouching, if any, so much so as to seem wonder- 
ful to one unaccustomed to this class of work. Pay par- 
ticular attention to the care of your brushes. After 
using them in water colors, clean thoroughly with cold 
water before allowing them to dry. Always keep oil 
and water color brushes in separate places. Don't use 
them in a harsh way or get the idea that they are for the 
purpose of mixing paints. Treat them right and they 
will easily give justice to every stroke you make. The 
points of brushes should be protected when not in use. 

SHOW CARD PAINTS— For general card and ticket 
work use either water or Japan colors. Do not use colors 
ground in oil for lettering on paper or cardboard. Water 
colors are the best to use. Prepared colors are recom- 
mended whenever it is handy to obtain them. They are 
put up in bottles or jars and ready for immediate use. 
All colors can be had in this form. Our EUREKA 
Show Crad Paint (see page 144) fully answers all the 




Figure 2 

varied requirements and for cleanliness and ease in let- 
tering cannot be excelled. 

A very good and serviceable show card paint may be 
made by yourself. The colors usually employed are 
termed "Dry Water Colors." They can be had at any 
druggists or paint supply store. The following will 
make up a good assortment of colors: Vermillion, 
Ultramarine Blue, Chrome Yellow, Lamp-Black and 
Flake White, also some good Gum Arabic Mucilage to 
use as a binder. Pure Gum Arabic in its natural state is 
excellent, and when dissolved, will flow easier for clean 
and even lettering. However, good mucilage will an- 
swer, and is generally used. 



52 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 




The accompanying illustration gives a good idea of the 
principles upon which a very serviceable drawing table 
can be constructed by any one in a very short time. 
The dimensions given are the best for general use. but 
the table can be made smaller or larger to suit. The 
table can be made three, four, or six feet long. 

In working, place the table so that a good, strong light 
falls upon the surface from the left hand side, or from 
the front. By adjusting a stool or chair to the proper 
height, the show card writer will find that one is in a 
position to do better work than ever before, and with 
greater speed, accuracy and satisfaction. 



PREPARING SHOW CARD PAINT Mix any de- 
sired color, by adding enough mucilage to make it about 
the consistency of thick dough, add whiting or flake 
white to any coh>r you wish to be of a little lighter 
shade, then grind the same by using a pallette knife with 
a flexible blade. <>r other similar means which may be at 
hand. In place of a marble slab to nil) or grind the 
paint on. a square pine of glas> or large dinner plate 
makes a good substitute "n which t<> mix the colors. 
After mixing thoroughly to about the consistency of 
thick paste, it will be ready for use. Mix each color as 
needed in the same way, and place separately in small 
saucers, tin cups r,r round tin boxes about an inch deep, 
and two or three inches in diameter. If you use the 
latter, don't fill them more than two-thirds full, and place 
them in a low set box, so they may be always covered, 
free from dust when not in use. Don't make up too 
much at a time; small lots are better and will last con- 
siderable time. Always see that your paint is thick 
euough for a firm and even stroke. These colors in mu- 
cilage will get hard when set aside or not in use, but 
that does not matter, as a few drops of water will bring 
it to the proper consistency in a short time. When 
your paint is of the right thickness and brush kept in 
good working order, it has a tendency to grip the card 
or paper that you are working on, thus it will be seen 
the advantage and easy control of the brush in making 
full and even lettering A little study here will soon 

show results to justify thoughtful, systematic practice.' 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



S3 



n/=na<xo o 8. 


TmeuiffljjtjMOk 


AMMmmw 



The practice copies given in the above illustrations are 
formed by natural strokes of the brush. Make the let- 
ters about \}i inches high and use a No. 9 show card 
brush. The small arrows indicate the direction or move- 
ment of the brush in making letters of this style. In 



show card lettering there are just two movements of the 
brush to be used — from top to bottom and from left to 
right. At first no attempt should be made at speed. 
Remember that to succeed, study must attend your 
practice. 



54 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Gothic Italic. Brush Stroke Lettering 




Note carefully the form of each letter — always have the 
middle stroke of E, F, H, etc.. a little above the center. 
In practice follow the movement of the brush as indi- 
cated in the make-up of each letter in ahove illustration. 



Always keep your paint about the consistency of moder- 
ately thick cream, and use a good Red Sable show card 
brush. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



55 



Gothic Italic, Lower Case Letters 




The short, lower case letters should be about two- 
thirds as tall as b, d, h, 1, k, etc., which are made the 
same height as the capitals. In making straight lines 
and curved strokes, learn to raise the brush and replace 



it skilfully when lettering. The figures given in lower 
line of illustration are made up from a few simple strokes. 
Note the movement of the brush in the formation of each 
figure. 



56 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Light Line. Brush Stroke. 




For both the beginner and those of some experience 
this alphabet can be used to good advantage, both in 
narrow and condensed, or broad and extended show card 
lettering. In practice and also in work on show cards, 
always keep plenty of color on the brush, so that each 
stroke will be full and distinct, without showing broken 



parts. For neat light-line lettering use a No. 5 or 7 Red 
Sable show card brush and a free flowing paint. For 
paints always use Water Colors for card work, and see 
that the paint is moderately thick, so as to cover well at 
each stroke without retouching. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



57 



Lower Case Letters. 




A^Ain7n^q 




Show card lettering demands a perfect control of the 
hand and a well trained eye. The card writer should be 
able to measure distances correctly with the eye and 
must be able to keep the hand steady and an even pres- 
sure on the brush or lettering pencil. The numerals in 



lower line of above illustration are made up of a combi- 
nation of strokes used in this alphabet. The small ar- 
rows in both alphabets and figures show the direction of 
each brush stroke. 



58 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



c/ust the 



time of year 

fV/ien "an ounce 



of pre is en iion 
js fvorth 3 



pound of cure . 



\iusjne&s 



rr&s nere/~ 



Metier on 



this s 



25 Gen is 



the Bojt. 



Show cards of uniform size and considerable space 
outside of the lettering will present a neat and compact 
appearance without margin lines. When the lettering 
varies in size, and the spaces between lines are not uni- 



form, a line run about an inch from the edge of card 
will make it appear more compact and generally adds to 
its appearance. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



59 



Show Card Copies 



j4p p e tj'z/n <7 and 



^"LOR/I DOJ?A ^C/yViWi" 



JO-? 



The Princess Sundae 



C//£/?J?Y TJ?££ T£MPT/ir/ON 



JOj- 



When lettering dip paint frequently and draw the brush 
over the edge of any receptacle used so as to free the 
brush of superfluous paint, which will also bring the 
brush to a chisel edge point. For clean-cut work, after 
dipping paint, it is an advantage to work the brush care- 



fully to a chisel edge upon a small piece of cardboard, to 
make test strokes before beginning on any particular 
work. In this way the paint will be thorougly distrib- 
uted in the brush, so that each stroke can be made with a 
single operation, without any additional straightening up. 



60 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Brush Lettering 



MIJKLMlfO 
PQRSTUV 



This style of alphabet can be made very rapidly and 
accurately by all who have a fair control of the lettering 
brush in practice on elementary strokes such as perpen- 
dicular, horizontal and the right and left strokes of O. 
In making these letters pay attention to a few general 
rules as follows: For A, make the bottom wider than 
B at its widest part. The cross-bar or center stroke of 



B, E, F and H should be a little above the center. The 
bottom of K should be wider than the top. 

For making the small spur finish on this alphabet, note 
the three last characters in above plate. The first is 
made by a natural stroke of the brush, then the light line 
strokes are added as indicated in the second. The third 
shows number one and two finished. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



61 



Lower Case Letters 



hijklm 



Note the small arrows; these show the movement of the brush in making each letter. 



62 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Soda Fountain Cards 






/Vain and Fancy 

Mixed Drinks 

at ihe -fbun-tairif—Ask ihe Man 





For clean-cut lettering always use a show card paint of 
a heavy body. Distemper colors will give very good re- 
sults when thinned with water and a little mucilage added 
for a binder. A small portion of glycerine added to the 



mucilage will be an advantage for easy flowing qualities. 
Always keep your paint about the consistency of moder- 
ately thick cream and use a good Red Sable show card 
brush. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



63 



Show Card Copies 



PRESCRIPTIONS 



Carefully Filled. 



Get Toned Up_ 

Tr y Beef , Iron and Wine. 



Our MotK Balls 
will save your clotHes. 



Show Cards of assorted colors lettered with white paint will always produce a neat and tidy appearance. 



64 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INMKn TOR 



Show Card Copies 



Ocean Grove 



ICE CREAM SHAKE 



CHOCOLATE 



Rich and < 




In lettering, depend largely upon the eye and hand. They can become very accurate in free-hand work for all 
practical purposes. Don't make the letters too large. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



65 



Show Card Copies 



SODA WATER 



S parklin g, Cold , Refreshin g. 



Bullersco-tcK 



ICE CREAM SODA 



We Sterilize < 



Soda Glass after usin ^, 



Pay particular attention to the care of your brushes. 
After using, be sure to thoroughly rinse the paint out of 
brushes with clean water and straighten the hair care- 



fully before setting them aside. Have a convenient place 
to put them in, where the points and hair will be pro- 
tected when not in use. 



66 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Brush Lettering — Single Stroke Block 



0O,CCCC(f6,~ - "'« 



The letters of this alphabet are formed by natural and 
free-hand strokes of the brush. The size of the letters 
may be varied by the use of large or small brushes. 
The brush strokes and exercises showing the construction 
of the letters, as given in the first two lines of the al- 
phabet plates, will be good practice for all who are in- 



terested in doing neat and effective show card lettering. 
In single stroke lettering there are just two movements 
of the brush to be used, — from top to bottom, and from 
left to right. The small arrows indicate the direction of 
each brush stroke in forming each letter. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



67 



Lower Case Letters 



Ihh.hm ii,m m^w ujfk k,(f f , 
oo,^£dd, J h>bb,cegig,«>^3 £, 

nopq fS ty¥ W My §| 



♦123% 5 6 



JV.JR. Thirrtf. 



The small, short lower case letters should be about 
two-thirds as tall as h, k and 1, which are the same height 
as the capital letters. In lettering, the brush should be 
held similar to the manner of holding a lead pencil, ex- 



cept that the brush should be held more upright. When 
lettering aim to have your paint rather thick, but free 
flowing, so as to cover well in each brush stroke without 
retouching. 



68 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copy 



A Selection of these 



useful articles will do more 



to make a happy Christmas 



for you and your friends 
than an ythin g you can buy. 



Practice all your spare time, but don't hurry. Remem- 
ber, every time a letter is formed carelessly, it means a 
step backward has been started. This is a fact not 



sufficiently appreciated by most all students in elemen- 
tary practice. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



69 



Show Card Copy 






PRESCRIPTIONS 



filled on a basis of 



PURE DRUGS. 



r 9 Quick Service. 



For practice paper, use a good grade of Manila wrap- 
ping paper, light in color and of smooth surface. When 
cut into sheets 8 by 12 inches or 10 by 18 inches it will 
aid in securing the very best results in practice work. 
Colored print paper in green, blue, orange, will work 



splendidly and rest the eyes in practicing, both in day 
and evening. Most any color of paint may be used, but 
white paint is generally preferred in practice work on 
colored paper. Most any job printing office can fur- 
nish this paper at a small cost. 



70 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



OUR 



CHOCOLATE SUNDAE 



Is a^ winner . Try one , 10^ 



MATINEE SPECIAL 



It js somethin g different 
and g uaranteed to please. 



In making the top and bottom strokes of H, I, and 
similar letters, this should be done when the brush is 
about half charged with color. In this way short finish- 
ing touches can be done more accurately than when first 



charging the brush with color. In making horizontal 
strokes, the hand should slightly roll to the right in a 
compact and natural position, which will throw the handle 
of the brush almost even with the line of lettering. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



71 



Show Card Copies 



If your Cou gh 
shakes you — 
shake the Cough ! 

We have a 



sure 



Perfumes 



with lastin g 
q ualities. 



In lettering show cards, aim to have the letters promi- 
nent yet compact. More life in lettering and general ar- 
rangement can be put in a card 7x11 inches than is gen- 



erally put in a card 14x22 inches by most card writers 
who do not give care to spacing and arrangement. 



72 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Brush Stroke Alphabet 



...1B£.OEPO 

HIJKL 




PQRSTUV 





For ease in producing a practical brush stroke alphabet 
of a Roman style, one should have a good knowledge of 
form and make-up of the different letters in order to 
make them quickly and fairly well balanced without out- 
lining. The kind of lettering brush and paint is also 
very important for quick work. Always use Red Sable 
show card brushes and see that your paint is thick enough 



to throw a fine line or broad stroke at will. This will 
enable you to do very creditable work without retouch- 
ing. The alphabets presented herewith give a good 
suggestion for practice and it will pay all interested in 
rapid lettering to master this style thoroughly, as a won- 
derful variety of neat show cards can la- made with this 
style of alphabet. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



73 



Lower Case Letters. 




Careful study of the component parts of different let- 
ters that are similar to others will aid the student to make 
rapid progress and also enable him to criticize his own 
work on weak points. In practice always have a defi- 



nite object in view. Every time a letter has been care- 
lessly repeated incorrect a movement backward has been 
started. This is a fact not sufficiently appreciated by 
the student in elementary practice. 



Brush Exercises 



111 



■■yn 



■M- 







? ■"•■ 9 




5how Card Roman 



Good control 01 iree-liand brush strokes, as shown in 
the above illustration, will be found the best means for 
developing the student to make letters accurately in this 
style of alphabet with considerable speed. 

In studying form and construction of letters, the begin- 
ner should learn to see correctly and to understand what 
he sees. This is only acquired by constant study and 
practice on the component parts of the different letters, 
because no one can know or thoroughly understand every 



detail of the principal strokes until he has drawn them. 
Note the strokes given in first line of above illustration, 
also the method of handling the brush. Note lower 
case letter "h", begin the second stroke with a light line 
or chisel edge stroke and carry to the right, then curve 
downward to full width of stroke and carry the same to 
base line. Upper case letters similar to that of letter 
"D" are made by handling the brush in the same way. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



75 



Brush Exercises 




In practice on above exercises, use a No. 7 or 9 Red 
Sable show card brush and make the letters about one 
inch high and upwards. The vertical strokes are made 
by bringing the brush to a chisel edge. If your paint is 
in good working order the brush will retain this shape 



and enable you to make clean-cut strokes as shown in 
first and second part of "h" without retracing. Curves 
and ovals can be made very accurately at one stroke 
when the brush is worked to a chisel edge with free flow- 
ing paint. 



76 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Soda Fountain Cards 



Oriental 



5undae 



Mint 

Freeze 



Plain and 
fancy 

Mixed 
Drinks 

at the fountain. 



Belfast 



Punch 



l0 colate 

Sundae 
10^ 



Soda Fountain cards in various colors — Silk Green, 
Blue, Maroon, etc. — cut to 7 x 11 inches, will enable the 
card writer to make a neat variety of effective show cards 
in a few minutes. For a quick and showy effect, use 
white paint for lettering and Crimson or Dark Green 



flitters in shading the letters or other ornamentation, and 
run a white line around edge of card about half an inch 
wide. This will produce a card substantial in appear- 
ance with strong reading qualities. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



n 



Show Card Illustrations 



Special To-day 

25^ 



Carbolic Acid 
Lotion 

Useful in Cuts, 
Burns, Scalds, Etc. 



If a 
Prescription 

is correctly written 
we can fill it no 
matter if the name 
of some other druggist 
is on the back. 



Vaseline 

Pure and concentrated 
essence of Petroleum. 



A Tonic 
; Stimu> ant 

of greaf power 



The style of lettering used in the accompanying show 
card illustrations can be used to excellent advantage by 
all who wish something that will insure quick work and 
good reading qualities. The letters are made rapidly and 



finished as you go. With a good brush and a free flow- 
ing show card paint of a heavy body anyone can produce 
a variety of well lettered cards in a few minutes. 



78 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Soda Fountain Cards 





fOiir 


■ffl Jersey 


m 


Cream 


(j 


n Is like a 


" \ri\> 


1 Back Home 




Cherry 
10^ 



Show cards for the fountain need not be confined to 
the fountain alone. They may be placed in the show 
window to good advantage. Many a hot, tired and thirsty 



pedestrian has been lured from the heated walks by the 
pleasing window cards which tell of cooling, refreshing 
and healthful beverages to be had within. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



79 



Show Card Copies 



Stop tHat Cou&h [ 

Ask us how 



(2 wire tKat Cold. 



We have a £ ood remed y. 



Our Cou ^K S yru p 

is Guaranteed. 



These cards were made quite rapidly and with more 
attention to speed and practical work in every day use, 
than to careful outlining- and time expended which is often 



given to letters finished in detail. The main object is 
to present a good readable brush alphabet without re- 
touching by other means. 



80 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 






HOT DRINKS 



For* C Hill y Days 



HOT 



Cream Ginger 




op's Warmer 



Brush stroke lettering is a time saver. A plain letter 
quickly made is far superior to a fancy letter poorly 
done. Practice on one size until it is thoroughly mas- 
tered, then increase or decrease the size, and keep them 



uniform. This will establish an easy control of the 
brush in lettering and enable one to do large and small 
work with ease and rapidity. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



81 



Show Card Copies 




Hot Tu.r»k.isH 



PUNCH 





HOT RASPBERRY 



TONIC 



Colored cardboard, Red, Black, Blue, Green and 
Brown, with lettering in white paint, will always produce 



a very neat effect when finished with a margin line around 
edge of card in white paint. 



82 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



Hot Wild CHcr»r>y 

Plnosplnatc 



Hot Giin ^ er* 



Hot Cream 



Tomato Cocktail 



For accuracy and graceful forms in rapid lettering, 
nothing equals the first stroke, but it requires practice 



and a good development of form to produce well balanced 
letters with ease and rapidity. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



83 



Show Card Copies 



Ste p Inside 

for* a coolin g and refreshin g 

ICE COLrD SODA. 



at trie FouiintaLiin 



FOR 



all-in- down- and- out - feelin g 9 try our 

EMANCIPATION SUNDAE 



It will set yon free for ten cents. 



The above show card copies are presented as a sug- 
gestion for those requiring something quick and which 



may be easily done by busy merchants and clerks with 
very little preparation in the line of show card lettering. 



84 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



Presidents Favorite 



A New Sundae 



Tr y it , Ten cents. 



A Date-witK-a-PeacH 



(a sundae s 
15f 



gaagu 



The capital letters in the first line of each of the above 
cards was made 1Y& inches high. The small letters y$ 
of an inch. Capital letters in lower line, J4 of an inch, 



and the small letters, Y% of an inch. The letters may- 
be made large or small and will look well when in pro- 
portion. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



85 



Show Card Copy 



That tired Ffeelin 4z ! 

is nothin g but S pring Fever. 
Ou 



will brace 



In practice use enough speed to insure smooth lines 
and graceful forms, but don't hurry. Always have your 
paint in a moderately thick paste form, liquid enough to 



flow free and throw a full line from the brush. In this 
way the paint will cover in full strength of color at each 
stroke of the brush and dry quickly. 



86 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



Let Us Hel p 

to Kee p your Ir^eeiltln. 



Our Talcum Powder 



will cure that chafin g. 



Coolin g Creams and 
lotions for sunburn. 



Practice on above cards will develop freedom and ac- 
curacy in this style of lettering. With a good knowledge 
of form and a fair control of the brush, a large variety 



of neat show cards of this order can be made very 
rapidly. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



87 



Show Card Copies 






Ladies dorit like chap s 
on their hands— sometimes - 



Our Toile t Powders prevent 









For clean-cut lettering of this style always keep the brush well charged with paint so as to make full and even 
brush strokes without retouching. 



88 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



That 



Prescription 



is yours 
Have it filled 



r*i<£Vvt. 



Honest ! 



weight and price 
is every Dr*ia ^ 
"that we put into 



:ion. 



For neat compact work on cards 11 x 14 inches, make 
the capital letters about lfi inches high and the small 
letters \V% inches high. For capital letters one inch 



high the small letters should be about % of an inch high. 
For cards of this style use No. 7 or No. 9 Red Sable 
show card brushes. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



89 



Show Card Copies 



Three -In- One Sundae 



Colle ge Ice 



Peaches and Cream 



ae 



The small letters, such as a, c, e, etc., should be about two-thirds as tall as b, h, 1, etc., which are made the same 
height as the capital letters. 



90 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Modified Roman 




The construction of the letters in this style is somewhat 
similar to that in a single stroke alphabet, with the ad- 
dition of a second or third stroke on the broad or heavy 
parts of the different letters. 

Note the makeup of letter A, the first part is a single 



downward stroke, the next part is made with two down- 
ward strokes, and a third added when the two parallel 
lines do not join, as indicated above. All the letters, 
both upper and lower case, are made in a similar way, as. 
indicated in the above and following illustrations. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



91 



Lower Case Letters 




Outside of good brushes, an easy flowing show card 
paint is necessary. The main thing for success in show 



card work is a reasonable amount of patience and plenty 
of practice on graded copies in a systematic way. 



92 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Brush Exercise 




In practice first aim to get a good knowledge of the 
form and make-up of the different letters and do not 
hurry or condemn the study and practice of simple strokes 



and small details, for you will find in this work (as in 
many other lines) that which is often neglected in be- 
ginning becomes in the end of most importance. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



93 



Show Card Illustrations 



Jell y of 

Roses 



lor chapped hands 
face and lips. 



Fancy 
Monogram 
Stationery 



Cherry 
Balsam 

immediately relieves 
Coughs, Colds and 
all affections of the 
throat and Lungs. 



A Ma<>ic 
Balm 

for Catarrh, 
Cold in the head, 
Croup, Etc 



Cold 

Cream 

flourishes the ski in and 
prevents the formation of 
premature lines and 
wrinkles. 



For show card practice, try something of the above 
order. Aim to have the letters prominent yet compact. 
Small cards neatly arranged have stronger reading quali- 
ties than larger cards without care in spacing and ar- 



rangement. This style of lettering will admit of being 
condensed or extended to fill any reasonable space with 
good strong reading qualities. 



94 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Semi-Script 




In. practice on this style, note carefully the construc- 
tion of the letetrs in the first two lines of the accom- 
panying alphabet plates. The small arrows indicate 
the direction of the brush in each stroke in the forma- 



tion of the letters. The main thing is to keep the let- 
ters uniform and compact. Aim to slant the letters well 
to the right and keep your brush well charged with paint 
so as to make clear-cut brush strokes. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



95 



Lower Case Letters 



e aa, y fa6, /tit, ifrhk, i#l, iu,~kx, 
ce,c^d, ccgg, cq,fff?^&s, 






/y /}. Tfomps 



Practice and study on the different strokes in the _ or- 
der in which they are made and you will have little 
trouble in making rapid progress in this style of letter- 



ing. Careful study and practice will surprise one at the 
accuracy and simplicity of doing this work free-hand. 



96 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



Our 

£Pre 


way 


of handling 

riptions 




is 


fr 


'ustworfhu. 


I 



besf of you • get the best 
9jC Gig a r*s . 



Bear in mind that carfeul practice on the principal 
strokes will improve your movement in brush lettering 



and must necessarily improve all the letters bearing any 
relation to that particular brush stroke. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



97 



Show Card Copies 



Sick £%oom Sup plies 



J?f j{ is a J7ohic you want , 
we are sure fo have if. 



b/*or ( 



we have a 



ailtnen-t 



In show card work, keep the letters close together in wording and allow a fair space between words. This will 
aid in plain reading qualities. 



98 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 



9/oi ( 7hirii Sundae 



ua 



f — "% i 

y^unch 



Sftuinbow ztfundae 



Long strips of cardboard of this order may be cut 4 x 22 inches, or 3 x 14 inches, from a full sheet 22 x 28 inches 
without waste. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



99 



Show Card Copies 




<70ur Choice Sn 



c JUomes{ic 



and 




^Perfumes. 



Always keep on the lookout for improvement. Prac- 
tice diligently for an easy free-hand movement on ovals 



and curves. Ease in execution will do more toward 
making your letters smooth and full than anything else. 



100 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Old English — Erush Stroke 







&+ ^ 



> 



hf /?. 7fu>n-, 



In show card work, freedom and accuracy in lettering 
come only from proper knowledge of form and earnest 
practice. When you can make letters B and O in good 
form, you will have this alphabet well under control. In 
making the first curve stroke for letters C, E, G, O, Q. 
begin the stroke about three-quarters the height of the 
finished letter. The small arrows indicate the move- 



ment of the brush in forming the letters by the brush 
strike method. When the brush is held in proper po- 
sition all curves or oval strokes and straight lines will 
come true and uniform in the formation of the different 
letters. L'se Red Sable Show Card Brushes, see 
page 143. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



101 



Lower Case Letters 






knew Siatbn^ry 

• ^t*/ V— < /?! /?. Thompson, ^W 



The lower case letters given in this illustration will be 
found interesting, as a few simple strokes make up the 
set. For b, make "1" stroke and finish with second 
stroke of "o"; for h, make "1" stroke and finish with 



second stroke of "n". This style of lettering is more 
rapid in execution than generally believed by those not 
familiar with the formation of the component parts. 



102 



DRUGGISTS AXD DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Brush Stroke Exercises 




In practice on the above style, pay particular attention 
to the form of the different characters in the above 
exercise. Study on how a few simple strokes are used in 
the make-up of different letters. The small arrows 



the direction of each movement ol the brush. Each 
brush stroke forms a stem or portion of the letter with 
a single operation and finished a~ you gi 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



103 



Old English Show Card Copies 



_<A pleasure 
for uou m urriim q 

.. r- ' i 



>^ _i0r you m wuraij 

^ SPr^S^lltS I M ycwr friends 0tt 

r 1 i this Zhigh ®mde 

useful and I ~z^\: 



ay prjyyrialjg. 



^laHottir ij. 




In making all straight lines and curve strokes learn to 
raise the brush and replace it skilfully when lettering. 
In practice be sure to have the correct idea of the posi- 



tion or manner of hoding the brush. Be satisfied to 
letter slowly at first and then to increase -speed, which 
will follow very rapidly. 



104 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Copies 




(an {£0,0, ■p'haki ) 



jBinr - jBrop ^gxmjdai 



In lettering depend largely upon the eye and hand. 
They can become very accurate for all practical pur- 
poses. Be earful to have your brushes and paints in 



good working order and make up your mind to become 
proficient in show card lettering, and you will find that 
every ten minutes practice will show progress. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



105 



Show Card Copies 



irawtorr tr fyrezm 



ffimtnmo , Niagara 



atltwat Sundae 



By careful practice and close observation to the re- 
lation of the strokes in the construction of different let- 
ters, you will get acquainted with many little details in 



the make-up of letters that at first did not appear. Al- 
ways keep on the lookout for improvement, close obser- 
vation will help you wonderfully. 



106 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Snow Capped Alphabet 




This style of alphabet can be used to good advantage 
by the card writer for special headlines or complete 
show cards almost any season of the year. In early fall 
and winter seasons the suggestion of cold weather is 
coupled with cards lettered in this style. Very effective 
Soda Fountain cards can be made with this alphabet. 



In making these letters they are simple, you keep in 
mind that the form of same is largely of a broad single 
stroke letter. With a good show card paint and fair 
ability in handling the brush very neat and original show 
card work can be done very rapidly in this style. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



107 



Lower Case Letters 




Practice on letters from one to two inches high will 
give good command in movement and will enable one 
to do smaller or larger work in a neat manner. Learn 



to use the brush with a light and free movement. 
not be satisfied with anything else. 



Do 



108 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Show Card Illustrations 




The above card and those on the following page will 
lend a suggestion for the lay-out of card signs for Ice 
Cream Parlors, Drug Stores, etc. When using white 
cardboard and black paint the letters may be outlined 
and filled in. leaving the white portion or snow-capped 
effect as shown in alphabets. On colored cardboard, 
such as Blue, Black, Red, Brown, etc., the letters may be 
made complete in one color and white paint added at top 



of Utters, suggested fur snow. Diamond Dsut sprinkled 

on the white paint before it dries will add to the appear- 
ance for snow and ice effect. No particular form or 
method of stroke is required for putting on the white 
paint. Apparently careless strokes of white paint will 
look well when finished with a narrow line around the 
white paint where it overlaps the face of the letter, as 
shown in illustrations. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



109 



Show Card Illustrations 




The main feature in good show card work is to make 
the size and proportion of the letters fit the space they 



are intended to occupy without crowding or leaving space 
which may lend the idea of something being omitted. 



110 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Brush Lettering 






This style of alphabet can be used to good advantage in illustration, or they can be made in any color. When 

for prominent wording in special show cards It is plain the body of the letter is made in color, the outline and 

in reading qualities, unique in appearance when harmon- shade of letter is added afterwards in a light or dark 

izing colors are used, and for the card writer it has a harmonizing color. In this style of lettering there is a 

decided advantage over many fancy styles. good opportunity to bring out colors in light and shadow 

The letters may be made open and shaded, as shown by the use of intermediate tints or tones of color. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



111 



Lower Case Letters 




Nothing is more beneficial for clean, accurate lettering, 
after a good movement has been acquired, than a pains- 
taking criticism of your own work. After faults have 
been located, then study the movement and forms of the 



letters and do your best to correct them. In free hand 
show card lettering, very little improvement can be looked 
for unless a systematic method of practice is adhered to. 



112 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Shading 




^a 




Several styles of finish in shading and shadow may be 
used in connection with most all alphabets and they will 
admit of many modifications, both in construction and 
finish. There is no limit to originality and improvement 
in display lettering. 

The suggestion given in the two illustrations — Painting, 
Show Cards — presented herewith will enable the student 
to make a complete alphabet of each style. In doing this 
work be careful to preserve nearly as possible the same 



features of shadow in every letter. There is no end to 
the variety of colors and tints that may be used in this 
way and at the same time at a trifling cost. 

Wry neat initials can be made in this same manner 
by slightly modifying the letters and adding a simple 
scroll or border outline. This will be found splendid 
practice, as it gives freedom of hand in drawing and will 
show in what a variety of styles of finish an alphabet 
can be used. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



113 



Shading 




Several styles of shading may be used in connection 
with most all alphabets, in- fact, there is no limit to dif- 
ferent styles of finish in display lettering. Note the first 
line in above illustration. Taking any style of shading 



suggested as a basis, the student can easily finish a com- 
plete alphabet. In doing so be careful to preserve as 
nearly as possible the same slant and style of shade in 
every letter. 



114 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



FIGURES 




To make these figures easily and rapidly the first requi- 
site is a knowledge of form. The next and most im- 
portant is a free movement with the lettering brush un- 
der easy control, which only comes by proper study and 
practice. 



For price ticket work, use a No. 7 or 9 show card 
brush and see that your paint is thick enough to throw a 
full and even stroke. When your paint is in good work- 
ing order a fine line or broad stroke can me made with 
the lettering brush without difficulty. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



115 



Price Tickets 




^ 



fro ! 



While ihey Last 

15+ 



*\m 




^Special 

19t 




An endless variety of neat and inexpensive price ticket 
designs as shown in above illustration can be made on 



short notice. For an easy method for making quick and 
uniform outlines, see page 122. 



116 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Brush Alphabet. Shaded 




The accompanying alphabet will enable the card 
writer to bring out very prominent lettering in show card 
work. The letters may be made in any color by the 



brush stroke method, the outline and shade of letter is 
added afterwards in a light or dark harmonizing color. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



117 



Lower Case Letters 




Most all colors of cardboard can be used with striking 
effect with this style of alphabet. Careful practice, good 



brushes, and a smooth, free flowing paint will enable all 
to excel in this line of work. 



118 DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 

Egyptian Alphabet, Shaded 






By applying thickness or shadow any style of alphabet This style may be made very effective by outlining the 

can be brought out very prominent as shown in the two letters as given herewith and adding the thickness or 

accompanying plates. The slant or angle of perspective shading in colors! The letters may also be painted in 

used may be slightly varied, but all letters on the same one color and the thickness or shadow when in harmon- 

line should have the same angle or inclination in shading. izing tint will produce a very striking effect. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



119 



Lower Case Letters 






For practice work the letters should be made larger 
than the copies presented in the accompanying illustra- 



tion. The shade or thickness of shadow should be in- 
creased in proportion to the letters. 




The accompanying illustration shows a variety of inex- 
pensive card-signs that can be duplicated by any one in a 
very short time in single stroke brush lettering. They 
can be made very attractive in all colors of cardboard, 
such as Red, Blue, Green. Black. Brown and White. 
When using colored cardboard, white paint for lettering 
and border lines will always show up very neat in strong 



reading qualities and produce a clean-cut and striking 
appearance. Cards such as "Oriental Sundae" given in 
the illustration may be 5j4 x 7 inches, or smaller. Cut- 
ting the cards to this size will give sixteen out of a full 
sheet 22 x 28 inches. Larger sizes may be cut without 
waste, such as 7 x 11, 11 x 14 inches, and so on. 




Look To Us 



)&rescr/pf/ons 

rVe use every precaution 
/h ■fitting prescript ions en- 
trusted to us, and Hnon fat 
enry article ire use is abso/uie/y pure. 





The show cards presented herewith embrace three styles 
of alphabets that are simple in construction, neat in ap- 
pearance, and afford a good practical variety for a wide 
range of work. 

The single stroke alphabet as shown in cards "Pre- 
scriptions" and "Good Clothes" can be used to good ad- 
vantage for card signs in any line of business. 



Many styles of border outlines and panel designs for 
show cards can be made by following the directions given 
on page 122. 

The scroll designs on the four white cards in illustra- 
tion are finished in a delicate tinted background color by 
the use of an atomizer. 



122 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Border Designs and Outlines 




For beginning, a simple design has been given which 
will enable one to get practical results from the start. 
For outlines to be true and well balanced on both sides, 
as shown in No. 2, simply takt- a sheet of paper the size 
of the card to be used, fold this once, making it one-half 
size. Then cut the same around the free edges with a 
scissors, as indicated in No. 1. This when unfolded will 



fa 2. 




rto.4-. 




give a true outline and very accurate. Illustrations Nos. 
3 and 4 show the result when the pattern paper is folded 
twice, making it one-quarter size. This when unfolded 
will show the entire outline well balanced. There is no 
end to the effective border outlines that can be made in 
this way. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



123 



Scroll Outlines and Show Cards 




The above practice copies of scroll outlines should be 
made free-hand with an ordinary lettering pencil. The 
small figures and arrows show how each outline is made 



and also the direction of the lettering pencil in each 
stroke. Careful practice and close observation will en- 
able anyone to excel in this line in a very short time. 



124 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Scroll Outlines 




\) 



32ta ■ 



For making scroll outlines true and well balanced, the 
above method will be found interesting. In beginning, 
simply take a sheet of paper the size of card to be used, 
fold it once, making it one-half size, as indicated by the 
black portion of the first outline above. Then outline 



scroll on paper pattern with lead pencil as indicated. 
Carbon paper placed in fold of pattern paper will pro- 
duce the full outline when unfolded. Paper folded twice, 
making it one-quarter size, may also be used to good 
advantage in special scroll outlining. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



125 



Scroll Outlines 




A very simple scroll outline on pattern paper folded 
one-half size will produce quite an elaborate and accurate 



design when unfolded. Scroll designs of every descrip- 
tion can be made in this way and preserved for future use. 



126 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Scroll and Background Designs 



Background tints combined with scroll outlines as given 
in the illustration on following page can be produced with 
common dry colors applied with a small wad of cotton 
batting or a piece of plush. ' For a simple outline as 
given in A-l, first cut out the pattern from cardboard or 
common straw board. Place this upon the show card 
and hold the same firmly with the left hand, then with 
the right hand dip the wad of cotton batting or plush in 
dry color (any desired shade) then rub around the edge 
of pattern and extend outward in a circular motion. Use 
considerable color along the edge of pattern and gradu- 
ally work out to a faint tint. After you have finished 
this, remove the pattern and run a scroll line as shown 
in A-2, with a No. 7 or 9 lettering pencil. Any color may 
be used in making the scroll outline that will harmonize 
with the background tint. The other design presented 
may be treated in the same way and will lend a sugges- 
tion for many different varieties on the same principle. 

Good work in tinted backgrounds can also be produced 
with an atomizer. The same method of using patterns 
may be employed and the work done more rapidly than 
when using dry colors. The space or surface protected 
by the pattern remains white, or color of the cardboard 
used, while the background is shaded by the spray of 
fluid color. 

Avoid using colors of the same depth of tone side by 
side. It usually gives the work a muddy or hazy ap- 



pearance. Care must lie taken in any kind of plain and 
ornamental work in order that it may be uniform and 
harmonious. 

In using an atomizer for spraying color, first fill the 
bottle of same about half full with fluid of the desired 
color, which can be quickly made by dissolving ink pow- 
der in water. Very little of the ink powder solution when 
diluted with water will be sufficient for a good number of 
ordinary show cards. Hold the bottle in one hand and 
bulb in the other, squeeze the bull), then release the pres- 
sure and the bulb will fill by suction. Repeat this move- 
ment and a spray will follow from nozzle that can be 
easily regulated. Hold the nozzle of atomizer about 14 
inches from card or design you wish to work on. Begin 
the spray at lower left hand corner of design and gradu- 
ally work upward to top of design, then along top and 
down right hand side and along the bottom. The depth 
of color of background can be made a light or heavy 
tint at the will of the operator. 

When a fine spray is desired without spreading, add 
about a teasponoful of mucilage* in bottle of atomizer with 
color. 

When mucilage is added the solution will give good or 
better results after being made for a day or so. 

For delicate tints and even shading the best results 
are obtained when the bottle of sprayer is less than half 
full of color. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



127 




In putting tinted backgrounds on colored cardboard, 
remember that the ink powder solution is transparent, 
consequently. Red sprayed on Blue cardboard will have a 
pronounced purple shade, while Blue on Yellow card- 
board will show up Green, and so on, the underground 
color always prominent in modifying the shade or color 



effect when transparent paints or inks are used. All 
colors of ink powder solution will have a fine effect when 
used on White Cardboard and produce hundreds of pretty 
shades in backgrounds and deiicate tints. 
For ink powder see page 135. 



128 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 




A great deal depends upon the style of lettering to pro 
duce strength of reading qualities in the show card. A 
narrow bodied letter on a heavy scrolled background al- 
ways give a weak appearance, the scroll in this case in- 
variably detracts from the value of the lettering. Another 
error is made by putting scrolled letters on a scroll 
ground when plain lettering should be used. Always aim 
to have contrast in lettering and scrolls, both in style and 
delicate tints. 



The scroll and tinted background cards presented here- 
with are made up of the practice copies given on page 127. 
Very rapid and ingenious combinations can be produced 
by following this method of designing. Almost any 
simple design cut in straw-board pattern and a delicate 
tint of color added around the same when placed on a 
show card will produce a neat effect and the appearance 
changed wonderfully by a scroll or border outline. 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



129 



Show Card Designs 




Pictures taken from Trade Journals, Daily Papers and 
other publications and combined with simple scroll de- 
signs, backgrounds, etc., as given on page 127, will give a 
good suggestion for considerable originality to all begin- 
ners and those of some experience. 

Different styles of pictures cut out true in outline and 
pasted on a card with suitable wording will make very 
attractive show cards and when properly done will give 
every evidence of being made expressly for the occasion. 
When you select a picture for this work, cut it out neatly 
— that is, follow the outline of entire illustration, then 



give the back of the same a liberal coat of paste and 
place the picture outline exactly where you want it on 
the card. Now, place a sheet of white blotting paper or 
anything of a similar nature, on the design, so that you 
can press it firmly to the card. Always use a white 
blotting paper or a clean rag so that you can press it 
firmly to the card. White blotting paper or a clean rag 
will absorb any mucilage or paste that may appear 
around the edges of the picture in order to make a clean 
finish. 



130 



DRUGGISTS AND DISPENSERS PRACTICAL SHOW CARD INSTRUCTOR 



Motto Cards 



wy yjgriumh y chases yon ever y 

IciQVLV Vj 0VL f r# ZLWzCkt. $.0\}\\XI % \n 

¥he JJbxited j Sh&ez is tmikd down. 



the ' Mown - and - ovX- Slufc , v jovl 
muzi xiomimAe x) 0xtrsilf and 
second X\i£ motion . 



There is a good field for the Show Card Writer in 
every locality for Motto Cards at prices that give an 
unusual profit. Show card stock can be had in all colors 
and delicate tints, so that the energetic card writer can 



easily produce novel color schemes and new type designs 
in lettering and arrangement in a few minutes that 
would be an impossibility to the Job Printer. 



SHOW CARD SUPPLIES. 



131 




Comprehensive Lessons 

By mail is the modern, successful and economical method of learning show card let- 
tering and designing. The progress made by our past students justifies the asser- 
tion that more can be accomplished by this means for the same expenditure than is 
possible to obtain in any other way. 

Our courses of instruction are constantly growing in patronage and public fa- 
vor and are now recognized as the Fountain Head for practical lessons. Up-to-the- 
Minute Ideas, Quick Methods, and POSITIVE SUCCESS FOR ALL STUDENTS. 

We have Four Separate Courses of practical instruction by mail in up-to-date 
Show Card Lettering and Designing, as follows: 




COURSE "A" 
Marking Pen Show Card Lettering and Designing — 
Six Complete Lessons, $3.00 
Those who are not supplied with pens and inks, 
the following list will enable one to make a va- 
riety of neat and effective show cards for all busi- 
ness purposes: 
4 Marking Pens, Nos. 0, 1. 2, 3 $ .80 

2 Flat Tint Pens, Nos. 0, 1 40 

3 Bottles Ink, assorted colors 75 

~$L95 
Course A, with pens and inks, together with prac- 
tice copies and finished show cards, can be for- 
warded in one lot, prepaid, for $4.95. 



COURSE "C" 

Soennecken Pen Show Card Lettering and Design- 
ing—Four Complete Lessons, $2.00 

Soennecken Pens and three jars of ink for 
Course C cost 95 cents, forwarded prepaid; 24 fin- 
ished show cards (asosrted sizes) are included with 
the lessons in Soennecken pen lettering. 



COURSE "B" 
Automatic Shading Pen Show Card Lettering and 
Designing — Four Complete Lessons, $2.00 
Pens and inks for Course B will cost $2.50 — for- 
warded prepaid. 



COURSE "D" 

Up-to-Date Brush Lettering and Designing— Ten 
Complete Lessons, $5.00 

Those who are not supplied with brushes and 
paints will find the following a good practical outfit: 

_ Four Red Sable show card brushes (assorted 
sizes) and four jars of show card paint (assorted 
colors) forwarded prepaid for $2.25. 



EVERY STUDENT A SUCCESS 

Prospectus and sample show card work mailed free, postpaid, to all interested. Address 
THE THOMPSON SCHOOL OF LETTERING, DEPT. 4, PONTIAC, MICH. 



132 



SHOW CARD SUPPLIES. 



00 

1 
2 
3 



AUTOMATIC PENS— Marking, Shading, Plain 




MARKING PEN 
Making a Solid, Plain Mark, Strong, Full Strength of Color. 



1-32 inch 
1-16 " 
1-8 

1-16 " 
1-4 



de 20c each 

20c each 

20c each 

20c each 

20c each 



3-8 inch wide 20c each 



1-2 
3-4 
7-8 



.20c each 
.25c each 
.25c each 




SHADING PENS 

Make a Mark of Two Shades at a Single Stroke of the 
Pen from One Color of Ink. 

de 20 cents each 

20 cents each 

' 20 cents each 

20 cents each 

20 cents each 

20 cents each 

20 cents each 

25 cents each 

25 cents each 



00 


1-32 


in 


ch 


Wl 





1-16 








1 


1-8 








2 


3-16 








3 


1-4 








4 


3-8 








5 


1-2 








6 


3-4 








8 


7-8 










PLAIN PENS 

Make a Mark About Half the Strength of Color Used. 
For Making Backgrounds, Tints, .Scrolls, Etc. 



00 


1 

2 

3 

4 
5 
6 



1-32 inch wide 20 cents each 



1-16 

1-8 

3-16 

1-4 

3-8 

1-2 

3-4 

7-8 



.20 cents each 
.20 cents each 
.20 cents each 
.20 cents each 
.20 cents each 
.20 cents each 
.25 cents eacli 
.25 cents eacli 



MAIL ORDERS PROMPTLY FILLED. 



Address, W. A. THOMPSON, Dept. 2, Pontiac, Mich., U.S.A. 



SHOW CARD SUPPLIES. 



133 



AUTOMATIC 

SHADING 

INK 



FOR MARKING AND SHADING PENS. 

In the production of this ink no pains or 
expense has been spared to insure that the 
colors are the most brilliant and durable 
manufactured. This ink is prepared by a 
special process, thoroughly filtered, and every 
drop is pure. It is of the proper consistency 
to letter smooth and free and will dry hard 
with gloss. 

COLORS— Black, Red, Blue. Green, Brown, 
Orange, Rose, Purple. 

One Ounce bottle... 15 cents, prepaid 

Two Ounce bottle 25 cents, prepaid 

ADHESIVE INK is used quite extensively 
for gold, silver, metallic and diamond dust 
ornamentation on special show cards, posters, 
picture and souvenir postal cards. It's the 
best made for great adhesive qualities and 
clean-cut work with either pen or brush. 

Price 25c per Bottle, Prepaid. 
Address, W. A. THOMPSON, Dept. 2, 

Pontiac, Mich., U. S. A. 




134 



SHOW CARD SUPPLIES. 




I I I I I I I I I 



SOENNECKEN PENS 

Assorted Sizes 

20 Cents per Dozen, Prepaid 

Mail Orders Promptly Filled 



Soennecken Pen Lettering Ink 

An ideal preparation for smooth and clean-cut Soennecken Pen lettering. 
Put up in Seven Colors. Sets up firm in lettering, will not rub, scale or crack, 
and will show full strength on any colored surface. 

Colors of Ink— RED, WHITE, BLACK, GREEN, YELLOW, BLUE and 
PURPLE, with Directions on Each Jar. 

Price 25 Cents per Jar, Prepaid. 
Address, W. A. THOMPSON, Dept. 2, Pontiac, Mich. 




LETTERING INK 



r«« WHITE - 

F OR SOENNECKEN P EN ,^o? 

""'enirth f Mm m „, y colore" 
* . PRICE, 26 Can" „ 

^^JHOMPSON, Ponfl»£j^ 



SHOW CARD SUPPLIES. 



135 




FLITTERS 

For sparkling effects on Show Cards, Ban- 
ners, etc. Gold, Silver, Crimson, Brilliant 
Green, Lavender, Orange and Lemon. Choice 
of colors, IS cents per package, postpaid. 

BRONZES, any color desired, 15 cents per 
package, postpaid. 

DIAMOND DUST, 15 cents per package, 
postpaid. 



THOMPSON'S INK POWDER 

FOR RAPID PEN LETTERING. 

Makes a beautiful gloss ink for ticket writing, 
show card work and ornamental lettering of all 
kinds. 

Assorted colors — Black, Blue, Brown, Red, Purple, 
Yellow, Green and Rose. Full directions for mak- 
ing shading ink. Choice of colors, 10c per pack- 
age, postpaid. 

Card writers can save money by using this Ink 
Powder for general pen lettering. 

Address, 

W. A. THOMPSON, Dept. 2, Pontiac, Mich. 




136 



SHOW CARD SUPPLIES. 



Letter Patterns for Up-to-Date Sign Lettering 



Store Fronts, Awnings, 
Banners 

The use of letter patterns, not stencils, but true out- 
lines cut from the best quality of pattern stock, showing 
the letter itself, is now used by the most experienced 
sign writers. With a good outline of letters to begin 
with, sign work is two-thirds done, and is a decided ad- 
vantage to the expert as well as the beginner. A pat- 
tern that is cut true will always give a true outline. 
These patterns are read}' to work from; they will not 
warp or get out of shape like paper letters, and with 
proper care will last a life-time. 

The styles presented in the following list will enable 
the beginner and those of some experience to do a first- 
class variety of sign lettering in a neat and satisfactory 
manner. 

HOW TO USE THEM. 

In general sign lettering place the patterns upon the 
surface upon which the letters are to be used, so that the 
spacing will be even, and proceed to outline them by 
running a sharp pointed pencil around the edge of the 
pattern. This will give a correct outline of the letters 
and ready for painting any color desired. 

Very few sign painters shade letters correctly, but shad- 
ing may be correctly done with patterns. First mark 



Board Signs, Muslin Signs, 
Etc. 

around the pattern to show the face of the letter, then 
move the pattern to the right or left, which ever way you 
desire the shading, and drop as far as you wish the 
shading to extend, and run the pencil around the out- 
side edge only. This will make the shading, all except 
joining the shades of the letters, which should be done 
with a line at an angle drawn from the point of the 
shading line to the point of the letter. See letter "H" 
in following illustration. 

Any man or boy without previous knowledge of draw- 
ing or forming letters can do up-to-date sign work with 
these patterns. They enable the beginner to equal the 
work of many sign writers with years of experience. 

Each set listed consists of 26 letters and character &. 
Lower Case Letters to match any size or style may be 
had for the price quoted on capital letters. . When four 
or more styles are desired at one time, forwarding by 
express is often advisable. When this is desired, remit 
only the net amount of order, without postage. 

In all orders write name and address plainly. Remit 

by draft, postoffice or express money order. Small 

amounts, one and two cent stamps accepted. Please 
do not send private checks. 

Address all orders, 



W. A. THOMPSON, Dept. 2, Pontiac, Michigan. 



SHOW CARD SUPPLIES. 



137 



LETTER PATTERN PRICES 




inch letters 25 cents per set Postage 3 cents 

inch letters 30 cents per set Postage 3 cents 

inch letters 40 cents per set Postage 6 cents 



6 inch letters SO cents per set Postage 10 cents 

8 inch letters 60 cents per set Postage 12 cents 

10 inch letters "0 cents per set Postage 16 cents 



12 inch letters 90 cents per set Postage 22 cents 

Letter pattern sets may be had at the above prices. Each set 
consists of 26 letters and character & 



CASH MUST ACCOMPANY ORDER. 



138 



SHOW CARD SUPPLIES. 



FIGURE PATTERNS 

Figures outlined rapidly by running a lead pencil along the edge of pattern. This will give a correct 
outline ready for painting any color. Any style at the following prices: 



Style 47. 




Style 46 




Style ^9. 





Style SI 




Style SS. 




Style S3. 




2 inch, per set of 10 IS cents. 

3 inch, per set of 10 20 cents. 

4 inch, per set of 10 25 cents. 

6 inch, per set of 10 30 cents. 

8 inch, per set of 10 35 cents. 

10 inch, per set of 10 40 cents. 



Postage 2 cents 

Postage 3 cents 

Postage 4 cents 

Postage 5 cents 

Postage 6 cents 

Postage 7 cents 



CASH MUST ACCOMPANY ORDER. 



Address, W. A. THOMPSON, Dept. 2, Pontiac, Michigan. 



SHOW CARD SUPPLIES. 



139 



SOMETHING NEW 

SHADED BACKGROUND AND ORNAMENTAL DE- 
SIGNS FOR SHOW CARDS, ETC. 

Dozens of Fancy Designs in Nicely Blended Colors Can 
Be Made by Any One in a Few Minutes. 

The variety of show card border and background de- 
signs in the accompanying illustration will give an idea 
of the work done by the New Show Card Spray Outfit. 
The most inexperienced can produce from the start a 
first-class variety of show card designs of all styles in 
Air Brush Effect, and at a fraction of a cent above the 
cost of common cardboard. 

With this outfit the show card writer is above the com- 
petition of any one in his locality who is not so fortunate 
(no matter how skilled he may be) owing to the fact that 
the work of elaborate designs can be done just as quickly 
as that of a simple scroll or outline. The Continuous 
Spray does the work, and can be regulated to produce a 
light or heavy tint or shade of any color at the will of the 
operator. 

The New Show Card Spray Outfit Includes: 

One Show Card Sprayer complete, six packages of colors 
— Red, Blue, Green, Brown, Purple and Yellow. Ten 
Background Pattern Outlines — one for show card 22x28 
inches, three for 14x22 inches, and six for 11x14 inches. 
Ten Show Card Background Copies, assorted sizes, fin- 
ished in colors, as shown in accompanying illustration. 
Full instructions showing how to begin, proper position 
to work, etc. In fact, everything in detail and designed 
expressly for the show card writer. 

This outfit is the most complete and convenient ever 
offered for the price, and will give entire satisfaction. 
The assorted colors will be enough for over 3,000 back- 
grounds when properly used. 




EASY TO LEARN. 

In less than ten minutes practice with this outfit you 
can duplicate any design in above illustration, in any 
color, on a show card, in 30 seconds. This class of work 
is very simple and an art in istelf, mechanically executed 
with ease and rapidity without any previous experience. 
OUTFIT COMPLETE, FORWARDED PREPAID, $3.00 

Remit by registered letter, postal order, or express 
money order. Addrsss. 

W. A. THOMPSON, Dept. 2, Pontiac, Mich., U. S. A. 

Samples of Spray Work Free. Postpaid. 



140 



SHOW CARD SUPPLIES. 



THE MODEL "J" AIR BRUSH 




with a Reamer, Hanger. Metal Rubber 
Tube Connection, and Instructions. 

By express, charges collect. By registered mail, 
prepaid, for fee of 25 cents. 



This illustration shows the 
exact size of the Model "J." 
The lever arrangement is the 
single action movement. It is 
made with an Interchangeable 
Color Glass Jar Attachment. 
The needle adjustment for dif- 
ferent widths of line and spray 
is fitted directly to the color tube. Several Class Jars can be had for varia- 
tion in colors. They are easily taken off and put on. The Brush is extremely 
simple in construction. Well made, and adapted to card and sign work. Any 
colors, Water or Oil, can be used in this brush. It will work from a hair line 
to a broad spray. It comes put up in a l.eatheret Case, with Reamer, Hanger, 
Metal Rubber Tubing Connection, and instructions. 

Price $10.00 

Less Special Discount 10 per cent. . 1.00 
DESCRIPTION OF THE MODEL "O" AIR BRUSH. ~$ 9.00 "Net 

This illustration shows the 

actual size of the Model "O" 

Air Brush, fitted with the Glass 

Jar Color Attachment. Model 

"O". especially adapted for the 

Show Card Writer, is fitted with 

a glass jar color attachment 

only, without the side cup. 

These glass jars are instantly 

taken off and put on. which is a great convenience for the show card writer 

and color artists, for post cards and photographs. No matter how many colors 

the card is composed of, a jar can be had for each color, as is takes only a few 

seconds to rinse out the brush. The brush can be used in any position, with 

oil color, lacquer, varnish or fixatif. The needle and color tube are instantly 

removed for renewal, or cleaning. Model "O" comes put up in a leatheret case 




Price $20.00 

Less Special Discount 10 per cent. . 2.00 



$18.00 Net 
Address, W. A. THOMPSON, Dept. 2, 

PONTIAC, MICHIGAN 



SHOW CARD SUPPLIES. 



141 



The Hand Air Compressing Outfit No. 2. 

The Hand Air Compressing Outfit No. 2 consists of a Steel Riveted Tank 26x10, 
Heavy 12x1!/ Brass Cylinder with Steel Ball Bearing Check Valves, Steel Plunger 
Rod. ICO 11). Gauge. Air Reducer, 6 ft. High Pressure Cloth Woven Flexible Rubber 
Air Tubing, and Air Cock Shut-Off. The arrangement of the two gauges and the 
Air Reducer is for the storing up of a quantity of air with one pumping, as 100 lbs. 
can be pumped into the tank, and then be reduced down to 15 lbs. or 20 lbs., whatever 
pressure is wanted nr needed with the use of the Brush. This way the brush may 
be used for a long time without having to pump s-o often as would be required with 
Air Tank No. 1. Also the Tank has two brackets, so it can be screwed down to the 
floor. The Steel Ball Check Valves makes it easy to work against the High Pres- 
sure. The whole outfit is well made and finished in black. Net weight, 16 lbs. 

Price $15.00 

Less special discount 10 per cent 1.50 



$13.50 N'et 



The Liquid Carbonic Gas Outfit 

PRICE $10.00 NET. Shipped by freight or express, charges collect. 




The Gas Outfit consists of a 50-lb. Gauge, Reducer, 
Wall Clamp. Combination Wrench. ( Unlet Shut-Off and 
6 ft. of High Pressure Rubber Tubing. This outfit is 
equipped with a regulator which reduces the pressure 
of the liquid gas from the high pressure in the drum to 
whatever pressure is needed for the air brush. The 
regulator is built on scientific principles. It is in every- 
way the best and most accurate, most thoroughly gas- 
tight regulator on the market. It is so arranged that 
merely a turn to the left or right lowers or raises the 
pressure. The best gas to use is the Diamond Brand 



Liquid Gas. manufactured by the Liquid Carbonic Gas 
Company at its thirteen different plants at various points 
in the United States and offered for sale by thousands 
of dealers and bottling shops throughout the country. 
With every gas outfit we sell we inform the purchaser 
the nearest point at which the gas may be obtained, as 
we do not sell the drums of gas from here. The price of 
gas varies according to the freight distance from the 
factory. The expense of running a small style air brush 
averages about 1 cent an hour, and a drum of gas will 
last thirty days, using it eight hours a day. 



O 
o 



Something New-Extra Fine Russia Sable Flat Brushes 

DESIGNED AND MADE EXPRESSLY FOR UP-TO-DATE SHOW CARD LETTERING, RAPID POSTER 
WORK, ETC. — Just the right thickness of hair in each brush to produce the very best results. Easy Lettering, 
Accurate Lettering, and a Time Saver. A Brush for the Beginner and the Expert. 



^o 



W. A.THOMPSON 






O 



BRUSHES MADE IN SIX SIZES ONLY. 

Width 1-8 3-16 1-4 3-8 1-2 5-8 

Each. 20 .25 .30 .35 .40 .50 

FULL SET, SIX SIZES, ORDERED AT ONE TIME, 
FOR $1.80, POSTPAID 
CASH MUST ACCOMPANY ORDER. 
Address W. A. THOMPSON, Dept. 2, Pontiac, Mich. 

BRUSH STROKE LETTERING IS A TIME SAVER. 

With this brush an endless variety of different styles of alpha- 
bets can be made very rapidly without extra effort, as the letters 
are formed with ease by natural strokes of the brush. Each brush 
stroke forms a stem or portion of the letter with a single operation 
and finished as you go, — a feature that is invaluable for rapid, 
clean-cut, free hand lettering. 

All styles of lettering with ease and rapidity from half inch to 
six inch letters, or as large as desired. 



SHOW CARD SUPPLIES. 



143 



Show Card Writers Brush Outfit 

EXTRA FINE RED SABLE SHOW CARD BRUSHES, ROUND. 
MADE EXPRESSLY FOR SHOW CARD LETTERING— NICKLE PLATED FERRULES, SHORT HANDLES. 
FOUR SPECIAL SIZES— Nos. 5, 7, 9 and 12— PRICE $1.50, POSTPAID. 



These burshes are sensitive in touch, elastic in stroke, 
and give ready response in clean-cut lettering. When 
charged with paint they can be made to retain a fine 
point or brought to a chisel edge. The best Show Card 
Brushes that money can buy. 

SEPARATE BRUSHES FROM THIS OUTFIT 
AT FOLLOWING PRICES: 

No. 5 25c 

No. 7 35c 

No. 9 45c 

No. 12 60c 

CASH MUST ACCOMPANY ORDER. 




Address, W. A. THOMPSON, Dept. 2, Pontiac, Mich. 



144 



SHOW CARD SUPPLIES. 



Eureka Show Card Paint 



LA 'N »ND FANCY LETTER' NG t 



BLACt 



W A r '""ftPED BY 

. "O^IPSON, Ponn 



o.c 



*,<> 



The Twentieth Century Lettering Medium, Ground by Machinery 

and Ready for Immediate Use with the Addition of Water for 

Thinning. Dries Quick. Heavy Body. Easy Lettering. 

• This paint is made expressly for brush lettering, display signs, 
slow cards, tickets, etc.. and fully answers all the varied requirements 
. — sets up firm in lettering, will in • t rub, scale or crack, and for clean- 
liness and ease of application cannot be excelled. 
The Only Show Card Paint That Will Show Up in Full Strength of 
Color on Any Colored Surface. 

The colors below may be blended to make any required shade. 

SEVEN COLORS. Put up in screw top jars. 

Prices: Red, 30 cents each. White, Blue, Green, Yellow, Purple, 
Black 25 cents each. 

These prices are net. Parcel post or express charges extra. 



LETTERING PENCILS AND BRUSHES 



EXTRA FINE OX HAIR LETTERING PENCILS, 

In silver plated ferrules, with polished handles. Perfect 
in elasticity and ease in lettering. Alternate sizes are 
recommended for a good variety of card-sign work. 

No. 1 12c each No. 5 20c each 

No. 2 12c each Xo. 6 20c each 

No. 3 15c each No. 7 25c each 

No. 4 18c each No. 8 25c each 



OX HAIR BRUSHES. BROAD— FLAT. 
For Sign Writers' Use. 

l 4 inch wide 30c each ; j inch wide 50c each 

1 j inch wide 40c eacli 1 inch wide 60c each 

These brushes are excellent for muslin sign work. 
Address, 

W. A. THOMPSON, Dept. 2, Pontiac, Mich., U. S. A. 



f 



I 



LIBRARY OF CONGRESS 



I llll lllll 
013 972 906 7 



